PRODUCT

Akai APC40MKII

CLIENT

Akai Professional

LOCATION

Ministry of Sound – London

SERVICES

Full Production
ABOUT THE CLIENT

Akai Professional has been designing and manufacturing creative tools for musicians since 1984. They’re at the forefront of digital sampling technology with their unique music production workflow system, used on countless hit records by top producers, engineers and artists worldwide.

THE PROJECT

Visioncode were commissioned to produce a custom music promo for the product launch of Akai’s new Ableton Live controller the APC40MKII. The production was shot at Ministry of Sound on Martin Audio’s world famous system featuring custom remix content licensed from Toolroom records back catalogue to celebrate a decade of releases all played live across multiple Ableton stems.

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